Logo design | branding | website | social media guidelines

About the project

Keraira is a small massage therapy studio in Vilnius, Lithuania. It was founded by Vilma Rutkauskaite who offers various massage and aromatherapy services.

Vilma felt like her previous logo and website was not connecting with her growing business, herself and her customers. That's why she decided to invest in logo, branding and website services. We also consulted Vilma on her social media strategy.

Scroll to see more of what we did. You can also visit her live website and Instagram account.

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Moodboard

Light, positivity, softness, consciousness, elegance, wisdom, magic - the main keywords that represent Keraira as a brand. This mood board was made to get clear which direction (fonts, pictures, colors) we'll be focusing on during the process of logo, branding and website design.

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Logo ReDesign

Keraira is made of two words - "Kerai" which means "magic" and "Ra" which stands for "the god of the sun". New logo represents the light that Vilma brings to people through massage and aromatherapy. Right hand in logo symbolizes the act of giving, drop - the aromatherapy, sun rays - the light itself.

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Old logo

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New logo

Logo variations

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Keraira_logo_Lettermark_color

Branding

For the branding part colors, fonts and graphic elements were chosen to meet style of the logo and to show how bright, clean and feminine this brand is. It helped to be consistent on website design and social media layout.

Colors and typography

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website design

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instagram aesthetics

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I'm glad I finally took a step and messaged Zivile - at that time I just wanted to compliment Lofty Dreamers work. Right now I'm watching at my completely new website and it's really hard to believe where it all started.

All I wanted was redesigning my website but we ended up with the whole pack - a new logo, branding kit and consistent social media accounts as well. I even started blogging!

What I loved the most was our communication - I was listened to and corrected, when needed, to reach the best results. I definitely recommend these girls to trust and go on this adventure with them!

– Vilma Rutkauskaite, Founder of Keraira

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