Logo design | branding | social media aesthetics | poster design
About the project
Lumos is a French Language Studio in Vilnius, Lithuania. This small business offers French lessons for children and adults, summer camps, trips to France, art therapy and more.
"Lumos" is the spell from Harry Potter books which, when spelled, lights the wand that shows direction. Lumos as a brand stands for that light - knowledge, conscious learning, traveling, languages, warm and honest communication.
Lumos pays attention to quality over quantity, genuine connections with customers and welcoming atmosphere in the studio.
Knowledge, light, magic, aesthetics, coziness, positivity, consciousness and community - these are the main keywords that represent Lumos. This mood board was made to get clear which direction (fonts, pictures, colors) we should be focusing on during the process of logo, branding and social media visuals.
Community, balance, harmony, motion.
Wand stands for magic. "Lumos" means a spell which takes the effect of igniting the wand.
Three light flashes
Light represents knowledge. Number three represents body, mind and soul.
Organic, loose, friendly and youthful font was chosen to represent Lumos mood.
Out of the circle
Non-traditional solutions, getting out of the comfort zone.
Colors and typography
Instagram posts design
Instagram stories design
Summer camp poster design
I am super happy to have a possibility to work with Lofty Dreamers girls. It was an amazing experience and the best example of how people can feel your product/service and use their endless creativity source to create such amazing things. The whole process was remarkable - from the questionnaire till the final result.
I loved their communication - during the whole working process we had weekly Skype calls to review where we are, to answer the questions, to maintain the contact and to simply keep the communication going.
During the whole process I had the feeling that Lumos studio (my company) is very important to Lofty Dreamers, they were all the time available to answer my questions, to help, to advise, to recommend when asked. What is also important to mention, they respected all the deadlines which is excellent.
It was such a pleasure to work with Lofty Dreamers. They love what they do, they do it professionally and they do care about their customers.
– Dovile Svedaite, Founder of Lumos
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