Logo design | branding

About the project

SUVIO is a handcrafted home decor & accessories brand based in Lithuania. This small family business makes crocheted storage baskets and custom design requests.

Inspired by its products' origin, SUVIO name was chosen as an allusion to the Lithuanian word "Suvyti" which means to roll up a thread coil or if we're talking metaphorically - to knit or crochet something.

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Moodboard

Family, coziness, warmth, aesthetics, minimalism, Scandinavian design - these are the main keywords that represent SUVIO. This mood board was made to get clear which direction (fonts, pictures, colors) we'll be focusing on during the process of logo and branding.

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Logo Redesign

The new logo is created to reflect Scandinavian style - it is clean, organic, symmetrical shape with minimalistic details.

Submark of the logo visualize the rope which is used to crochet the basket. The knot of rope symbolizes the bond between brand’s founder Dovile and her father who helps her to finalize her products’ design with wooden elements. The knot also represents the family connection which is creating a feeling of love, coziness and home.

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Old logo

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New logo

Logo variations

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Branding

For the branding part colors, fonts and graphic elements were chosen to meet style of the logo and to show how bright, clean and feminine this brand is. It helped to be consistent on website design and social media layout.

Colors and typography

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graphic elements

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brand application

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I was thinking of changing my previous logo for a long time, but I was still hesitant about it. That was until I saw the work of these wonderful girls who made a great impression.

I enjoyed the process of our work. Everything was thought out and without unnecessary deviations. I was charmed by the final result and it completely met my expectations.

– Dovile Krasauskiene, Founder of SUVIO

Do you like what we’ve created?

LOFTY DREAMERS
We help small businesses to grow their brand by offering unique and engaging brand identity and custom website design services.

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hello@loftydreamers.com

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